You will never hear about it. These are the five things I check before I ring a business, in the order they cost money. Run them on your own site instead.
Owners worry about how the site looks. Customers leave for four much duller reasons, and all four are fixable in an afternoon.
Forms break quietly. They break when the site is updated, when an email address changes, when a plugin expires. Nobody finds out, because the enquiries that stop arriving do not announce themselves.
Someone filling in your form is filling in three. Replying on the day is usually the whole difference, and it is not a website problem at all.
Most people looking at your site are on a phone. A number they have to write down and type in is a number they do not ring.
Welcome to our website tells a stranger nothing. If they cannot work out what you do in a few seconds, they go back to the search results and pick someone clearer.
Open your own website before you start. Answer what is actually true, not what you meant to sort out last year.
Five questions, in the order they cost you money. Answer them honestly and you get a named list of faults and the fix for each one. A site with nothing wrong gets told that too.
Question 1 of 5
The long version: twelve checks, how to test each one in under a minute, what good looks like, and what it costs you when it is wrong. Written to be run by the owner, not by an agency.
Getting the enquiry is half of it. Answering it the same day is the other half.
The enquiries you already win are the cheapest ones you will ever get. Harness drafts the reply overnight so it is waiting on your phone. Drafts wait for you to approve, edit or skip. You can let routine reminders send on their own.